Add freemium variant C: archetype persistence, dashboard banner, lesson gate

- User.archetype/utmSource/utmMedium/utmCampaign fields + migration
- register flow reads ?archetype/?utm_* and saves them on the User row
- dashboard ArchetypeBanner: per-archetype 'твой путь' block
- lesson gate after wow-moment lesson (WOW_MOMENT_LESSON_ID=obs-start-l2-006) → tripwire + full-course offer

Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>

.env.example

@@ -32,3 +32,7 @@ LISTMONK_URL="https://newsletter.second-brain.ru"
 LISTMONK_USER="apiuser"
 LISTMONK_TOKEN=""
 LISTMONK_QUIZ_LIST_ID=""
+
+# Freemium gate: ID wow-урока (2.6 «ежедневные заметки») — после его завершения
+# показываем лестницу-оффер (трипвайр + полный курс)
+WOW_MOMENT_LESSON_ID="obs-start-l2-006"

.superpowers/quiz-lead-task3-report.md

@@ -0,0 +1,62 @@
+# Quiz-Lead Task 3 — Implementation Report
+
+Date: 20260622
+
+## STATUS: DONE
+
+## Files created/modified
+
+| File | Action |
+|------|--------|
+| `src/app/api/internal/quiz-lead/route.ts` | CREATED |
+| `.env.example` | MODIFIED — added QUIZ_LEAD_SECRET, LISTMONK_URL, LISTMONK_USER, LISTMONK_TOKEN, LISTMONK_QUIZ_LIST_ID |
+| `src/middleware.ts` | NOT MODIFIED — `/api/internal` already in PUBLIC_ROUTES with startsWith match; covers /api/internal/quiz-lead without changes |
+
+## Test infra
+
+`grep -E 'vitest|jest' package.json` → no output (empty).
+No test framework present. Verification done via `npx tsc --noEmit` + manual reasoning.
+
+## Commands and output
+
+### `npm run type-check`
+```
+> lms-sb@0.1.0 type-check
+> tsc --noEmit
+
+(no output = clean)
+```
+Exit code: 0
+
+### `npm run lint` (new file only)
+```
+grep 'quiz-lead' in lint output → no results (no errors in new file)
+```
+
+Pre-existing lint errors in repo (36 total, 20 errors) are NOT related to this task:
+- `.claude/plugins/superpowers/` scripts using CommonJS require
+- `quick-enroll-modal.tsx` — react-hooks/immutability (pre-existing)
+- `kinescope-player.tsx` — react-hooks/set-state-in-effect (pre-existing)
+
+## Commit
+
+Base: `9fbb7ae`
+New:  `5e65ad6`
+
+```
+5e65ad6 Add quiz-lead internal endpoint for Typebot → Listmonk funnel
+```
+
+## Implementation notes
+
+- Auth: `x-quiz-secret` header vs `QUIZ_LEAD_SECRET` env var; 401 on mismatch/missing
+- Validation: email regex, archetype against const tuple, Number.isFinite(score); 400 on failure
+- Upsert logic: POST create → 409 → GET by email SQL query → PUT update; 502 on Listmonk errors
+- Middleware: `/api/internal` already in PUBLIC_ROUTES with `startsWith` — no changes needed
+- TypeScript strict mode: no `any` used; typed interfaces for Listmonk response shapes
+- No production Listmonk list created; LISTMONK_QUIZ_LIST_ID left as empty placeholder in .env.example
+- No git push; no deploy
+
+## Concerns
+
+None. The pre-existing lint errors in the repo are unrelated to this task and were already present before this commit.

prisma/migrations/20260623060000_add_user_archetype_utm/migration.sql

@@ -0,0 +1,5 @@
+-- Тип второго мозга из freemium-квиза + UTM-метки для персонализации воронки
+ALTER TABLE "User" ADD COLUMN "archetype" TEXT;
+ALTER TABLE "User" ADD COLUMN "utmSource" TEXT;
+ALTER TABLE "User" ADD COLUMN "utmMedium" TEXT;
+ALTER TABLE "User" ADD COLUMN "utmCampaign" TEXT;

prisma/schema.prisma

@@ -25,6 +25,10 @@ model User {
   banExpires    DateTime?
   comment       String?
   mustChangePassword Boolean @default(false)
+  archetype     String?   // тип второго мозга из квиза: architect|gardener|librarian|pragmatist
+  utmSource     String?
+  utmMedium     String?
+  utmCampaign   String?
   createdAt     DateTime  @default(now())
   updatedAt     DateTime  @updatedAt
 

src/app/(auth)/register/page.tsx

@@ -2,13 +2,20 @@ import { redirect } from "next/navigation";
 import { getSettings } from "@/lib/settings";
 import { RegisterForm } from "./register-form";
 
-export default async function RegisterPage() {
+export default async function RegisterPage({
+  searchParams,
+}: {
+  searchParams: Promise<{ [key: string]: string | string[] | undefined }>;
+}) {
   const settings = await getSettings();
 
   if (settings.registrationEnabled !== "true") {
     redirect("/login?notice=registration_closed");
   }
 
+  const sp = await searchParams;
+  const str = (v: string | string[] | undefined) => (Array.isArray(v) ? v[0] : v) ?? "";
+
   return (
     <div className="min-h-screen flex items-center justify-center" style={{ backgroundColor: "var(--background)" }}>
       <div className="w-full max-w-sm">
@@ -26,6 +33,10 @@ export default async function RegisterPage() {
             privacyPolicyUrl={settings.privacyPolicyUrl}
             termsUrl={settings.termsUrl}
             offerUrl={settings.offerUrl}
+            archetype={str(sp.archetype)}
+            utmSource={str(sp.utm_source)}
+            utmMedium={str(sp.utm_medium)}
+            utmCampaign={str(sp.utm_campaign)}
           />
         </div>
       </div>

src/app/(auth)/register/register-form.tsx

@@ -25,9 +25,13 @@ interface Props {
   privacyPolicyUrl: string;
   termsUrl: string;
   offerUrl: string;
+  archetype?: string;
+  utmSource?: string;
+  utmMedium?: string;
+  utmCampaign?: string;
 }
 
-export function RegisterForm({ showTermsCheckbox, privacyPolicyUrl, termsUrl, offerUrl }: Props) {
+export function RegisterForm({ showTermsCheckbox, privacyPolicyUrl, termsUrl, offerUrl, archetype, utmSource, utmMedium, utmCampaign }: Props) {
   const [name, setName] = useState("");
   const [email, setEmail] = useState("");
   const [password, setPassword] = useState("");
@@ -118,6 +122,10 @@ export function RegisterForm({ showTermsCheckbox, privacyPolicyUrl, termsUrl, of
           password,
           website: honeypot,
           cfTurnstileResponse: turnstileToken,
+          archetype,
+          utmSource,
+          utmMedium,
+          utmCampaign,
         }),
       });
     } catch {

src/app/(student)/courses/[slug]/lessons/[lessonId]/page.tsx

@@ -10,6 +10,7 @@ import { HomeworkSection } from "@/components/student/homework-section";
 import { QuizSection } from "@/components/student/quiz-section";
 import { LessonComments } from "@/components/student/lesson-comments";
 import { FileFormatBadge } from "@/components/shared/file-format-badge";
+import { TripwireGateBanner } from "@/components/student/tripwire-gate-banner";
 
 interface Props {
   params: Promise<{ slug: string; lessonId: string }>;
@@ -90,6 +91,8 @@ export default async function LessonPage({ params }: Props) {
   if (!lesson || lesson.module.course.slug !== slug) notFound();
 
   const isCompleted = !!progress;
+  const showTripwireGate =
+    !isAdmin && isCompleted && lessonId === process.env.WOW_MOMENT_LESSON_ID;
 
   // Build ordered flat list of all lessons for prev/next
   const allLessons = lesson.module.course.modules.flatMap((m) => m.lessons);
@@ -267,6 +270,8 @@ export default async function LessonPage({ params }: Props) {
         )}
       </div>
 
+      {showTripwireGate && <TripwireGateBanner />}
+
       {/* Comments */}
       {session && (
         <div

src/app/(student)/dashboard/page.tsx

@@ -3,6 +3,7 @@ import { auth } from "@/lib/auth";
 import { redirect } from "next/navigation";
 import { prisma } from "@/lib/prisma";
 import Link from "next/link";
+import { ArchetypeBanner } from "@/components/student/archetype-banner";
 
 // Продаваемая линейка курсов → лендинг продукта. Курсы из этого списка,
 // которых нет у студента, показываются на дашборде заблюренными карточками
@@ -19,6 +20,11 @@ export default async function StudentDashboard() {
   const session = await auth.api.getSession({ headers: await headers() });
   if (!session) redirect("/login");
 
+  const dbUser = await prisma.user.findUnique({
+    where: { id: session.user.id },
+    select: { archetype: true },
+  });
+
   const enrollments = await prisma.courseEnrollment.findMany({
     where: { userId: session.user.id },
     include: {
@@ -79,6 +85,8 @@ export default async function StudentDashboard() {
         {active.length} активных курсов
       </p>
 
+      {dbUser?.archetype && <ArchetypeBanner archetype={dbUser.archetype} />}
+
       {active.length === 0 ? (
         <div className="card-aubade p-12 text-center">
           <p className="text-4xl mb-3">📚</p>

src/app/api/register/route.ts

@@ -37,7 +37,7 @@ export async function POST(request: NextRequest) {
     return jsonError("Неверный формат запроса", 400);
   }
 
-  const { name, email, password, website, cfTurnstileResponse } = body;
+  const { name, email, password, website, cfTurnstileResponse, archetype, utmSource, utmMedium, utmCampaign } = body;
 
   // Honeypot — bots fill this field, humans don't see it
   if (website) {
@@ -102,6 +102,19 @@ export async function POST(request: NextRequest) {
           select: { id: true },
         }),
       ]);
+      // Тип второго мозга из квиза + UTM — сохраняем на юзере для персонализации
+      const VALID_ARCHETYPES = ["architect", "gardener", "librarian", "pragmatist"];
+      if (user && (archetype || utmSource || utmMedium || utmCampaign)) {
+        await prisma.user.update({
+          where: { id: user.id },
+          data: {
+            archetype: VALID_ARCHETYPES.includes(String(archetype)) ? String(archetype) : null,
+            utmSource: utmSource ? String(utmSource) : null,
+            utmMedium: utmMedium ? String(utmMedium) : null,
+            utmCampaign: utmCampaign ? String(utmCampaign) : null,
+          },
+        });
+      }
       if (user && course) {
         await prisma.courseEnrollment.upsert({
           where: { userId_courseId: { userId: user.id, courseId: course.id } },

src/components/student/archetype-banner.tsx

@@ -0,0 +1,68 @@
+// Персональный блок «твой путь» по типу второго мозга из квиза.
+// Server component, без клиентского кода. ДС-2 (Aubade).
+
+const TRIPWIRE_URL = "https://second-brain.ru/entrepreneur";
+
+const ARCHETYPE_INFO: Record<
+  string,
+  { emoji: string; name: string; desc: string; cta: string; href: string }
+> = {
+  architect: {
+    emoji: "🏛",
+    name: "Архитектор",
+    desc: "Ты мыслишь системами: структура, иерархия, порядок. Тебе подойдёт системный путь.",
+    cta: "Полный курс «Obsidian»",
+    href: "https://obsidian.second-brain.ru/",
+  },
+  gardener: {
+    emoji: "🌱",
+    name: "Садовник",
+    desc: "Ты выращиваешь идеи и связи. Тебе подойдёт работа с мышлением и AI.",
+    cta: "Курс «Obsidian + AI»",
+    href: "https://obsidianai.second-brain.ru/",
+  },
+  librarian: {
+    emoji: "📚",
+    name: "Библиотекарь",
+    desc: "Ты собираешь и хранишь надёжно. Начни с готового хранилища и руководств.",
+    cta: "Демо-хранилище",
+    href: "https://second-brain.ru/sb-vault",
+  },
+  pragmatist: {
+    emoji: "⚡",
+    name: "Прагматик",
+    desc: "Тебе важен результат: заметки работают на дело, а не ради заметок.",
+    cta: "Второй мозг для предпринимателя",
+    href: TRIPWIRE_URL,
+  },
+};
+
+export function ArchetypeBanner({ archetype }: { archetype: string }) {
+  const info = ARCHETYPE_INFO[archetype];
+  if (!info) return null;
+
+  return (
+    <div className="card-aubade p-5 mb-8" style={{ background: "var(--accent)" }}>
+      <p
+        className="text-xs font-bold uppercase tracking-widest mb-1"
+        style={{ color: "var(--muted-foreground)" }}
+      >
+        Твой тип второго мозга
+      </p>
+      <h2 className="font-bold text-lg mb-1">
+        {info.emoji} {info.name}
+      </h2>
+      <p className="text-sm mb-3" style={{ color: "var(--foreground)" }}>
+        {info.desc} Начни с бесплатного курса «Obsidian. Старт» ниже — а когда захочешь дальше, тебе откроется:
+      </p>
+      <a
+        href={info.href}
+        target="_blank"
+        rel="noopener noreferrer"
+        className="btn-aubade text-sm inline-block"
+      >
+        {info.cta} →
+      </a>
+    </div>
+  );
+}

src/components/student/tripwire-gate-banner.tsx

@@ -0,0 +1,45 @@
+// Gate-лестница после wow-урока (ежедневные заметки). Двойной оффер:
+// основной — трипвайр «Второй мозг для предпринимателя», вторичный — полный курс.
+// Server component, ДС-2 (Aubade).
+
+const TRIPWIRE_URL = "https://second-brain.ru/entrepreneur";
+const FULL_COURSE_URL = "https://obsidian.second-brain.ru/";
+
+export function TripwireGateBanner() {
+  return (
+    <div
+      className="card-aubade p-6 mt-10"
+      style={{ background: "var(--accent)", boxShadow: "4px 4px 0 0 var(--foreground)" }}
+    >
+      <p
+        className="text-xs font-bold uppercase tracking-widest mb-2"
+        style={{ color: "var(--muted-foreground)" }}
+      >
+        Ты освоил главную привычку
+      </p>
+      <h2 className="font-bold text-xl mb-2">🎯 Что дальше?</h2>
+      <p className="text-sm mb-4" style={{ color: "var(--foreground)" }}>
+        Ежедневные заметки — это фундамент второго мозга. Дальше система начинает
+        работать на тебя. Выбери свой следующий шаг:
+      </p>
+      <div className="flex flex-col sm:flex-row gap-3">
+        <a
+          href={TRIPWIRE_URL}
+          target="_blank"
+          rel="noopener noreferrer"
+          className="btn-aubade btn-aubade-accent text-sm flex-1 text-center font-bold"
+        >
+          ⚡ Второй мозг для предпринимателя →
+        </a>
+        <a
+          href={FULL_COURSE_URL}
+          target="_blank"
+          rel="noopener noreferrer"
+          className="btn-aubade text-sm flex-1 text-center"
+        >
+          🏛 Полный курс «Obsidian» →
+        </a>
+      </div>
+    </div>
+  );
+}

src/lib/auth.ts

@@ -71,6 +71,11 @@ export const auth = betterAuth({
         defaultValue: "student",
         input: false,
       },
+      archetype: {
+        type: "string",
+        required: false,
+        input: false,
+      },
     },
   },
 });