diff --git a/src/app/admin/users/[userId]/actions.ts b/src/app/admin/users/[userId]/actions.ts
index b462179..78f5af6 100644
--- a/src/app/admin/users/[userId]/actions.ts
+++ b/src/app/admin/users/[userId]/actions.ts
@@ -4,6 +4,7 @@ import { prisma } from "@/lib/prisma";
 import { headers } from "next/headers";
 import { auth } from "@/lib/auth";
 import { revalidatePath } from "next/cache";
+import bcrypt from "bcryptjs";
 
 async function requireAdmin() {
   const session = await auth.api.getSession({ headers: await headers() });
@@ -78,6 +79,26 @@ export async function deleteBalanceTransaction(userId: string, txId: string) {
   revalidatePath(`/admin/users/${userId}`);
 }
 
+export async function resetUserPassword(userId: string): Promise<{ tempPassword: string }> {
+  await requireAdmin();
+
+  const account = await prisma.account.findFirst({
+    where: { userId, providerId: "credential" },
+  });
+  if (!account) throw new Error("Аккаунт с паролем не найден");
+
+  const chars = "ABCDEFGHJKMNPQRSTUVWXYZabcdefghjkmnpqrstuvwxyz23456789";
+  const tempPassword = Array.from({ length: 10 }, () => chars[Math.floor(Math.random() * chars.length)]).join("");
+
+  const hash = await bcrypt.hash(tempPassword, 10);
+  await prisma.account.update({
+    where: { id: account.id },
+    data: { password: hash },
+  });
+
+  return { tempPassword };
+}
+
 export async function revokeUserAccess(userId: string, courseId: string) {
   const session = await requireAdmin();
   await prisma.courseEnrollment.delete({
diff --git a/src/app/admin/users/[userId]/page.tsx b/src/app/admin/users/[userId]/page.tsx
index f4ed166..c5f3d07 100644
--- a/src/app/admin/users/[userId]/page.tsx
+++ b/src/app/admin/users/[userId]/page.tsx
@@ -4,6 +4,7 @@ import Link from "next/link";
 import { UserEnrollmentManager } from "@/components/admin/user-enrollment-manager";
 import { UserContactEditor } from "@/components/admin/user-contact-editor";
 import { UserBalanceBlock } from "@/components/admin/user-balance-block";
+import { ResetPasswordButton } from "@/components/admin/reset-password-button";
 
 interface Props {
   params: Promise<{ userId: string }>;
@@ -77,6 +78,14 @@ export default async function UserPage({ params }: Props) {
         </div>
       </section>
 
+      {/* Reset password */}
+      <section className="card-aubade p-6 mb-6">
+        <p className="text-xs font-bold uppercase tracking-widest mb-4" style={{ color: "var(--muted-foreground)" }}>
+          Пароль
+        </p>
+        <ResetPasswordButton userId={userId} />
+      </section>
+
       {/* Balance */}
       <section className="card-aubade p-6 mb-6">
         <p className="text-xs font-bold uppercase tracking-widest mb-5" style={{ color: "var(--muted-foreground)" }}>
diff --git a/src/components/admin/reset-password-button.tsx b/src/components/admin/reset-password-button.tsx
new file mode 100644
index 0000000..5343a1b
--- /dev/null
+++ b/src/components/admin/reset-password-button.tsx
@@ -0,0 +1,65 @@
+"use client";
+
+import { useState } from "react";
+import { resetUserPassword } from "@/app/admin/users/[userId]/actions";
+
+export function ResetPasswordButton({ userId }: { userId: string }) {
+  const [tempPassword, setTempPassword] = useState<string | null>(null);
+  const [isPending, setIsPending] = useState(false);
+  const [copied, setCopied] = useState(false);
+
+  async function handleReset() {
+    if (!confirm("Сгенерировать новый временный пароль для пользователя?")) return;
+    setIsPending(true);
+    setTempPassword(null);
+    try {
+      const { tempPassword: pw } = await resetUserPassword(userId);
+      setTempPassword(pw);
+    } catch (e) {
+      alert(e instanceof Error ? e.message : "Ошибка");
+    } finally {
+      setIsPending(false);
+    }
+  }
+
+  async function handleCopy() {
+    if (!tempPassword) return;
+    await navigator.clipboard.writeText(tempPassword);
+    setCopied(true);
+    setTimeout(() => setCopied(false), 2000);
+  }
+
+  return (
+    <div className="space-y-3">
+      <button
+        onClick={handleReset}
+        disabled={isPending}
+        className="btn-aubade text-sm"
+        style={isPending ? { opacity: 0.6, cursor: "not-allowed" } : undefined}
+      >
+        {isPending ? "Генерация..." : "Сбросить пароль"}
+      </button>
+
+      {tempPassword && (
+        <div className="p-3 text-sm space-y-2" style={{ border: "2px solid var(--border)", backgroundColor: "var(--color-highlight)" }}>
+          <p className="text-xs font-bold uppercase tracking-widest" style={{ color: "var(--muted-foreground)" }}>
+            Временный пароль — передай пользователю
+          </p>
+          <div className="flex items-center gap-3">
+            <code className="text-base font-bold tracking-wider">{tempPassword}</code>
+            <button
+              onClick={handleCopy}
+              className="text-xs underline"
+              style={{ color: "var(--muted-foreground)" }}
+            >
+              {copied ? "Скопировано" : "Копировать"}
+            </button>
+          </div>
+          <p className="text-xs" style={{ color: "var(--muted-foreground)" }}>
+            Пользователь сможет сменить пароль в профиле после входа.
+          </p>
+        </div>
+      )}
+    </div>
+  );
+}